About

Built by an operator, not a guru.


JewelLaunch is the system Garrett McMartin runs on his own store, taught to a few founders at a time and installed on theirs.

The proof

The receipts come from a real store.


Garrett built Draco Diamond into a multi million dollar lab grown diamond brand in under nine months. Digital Commerce 360's 2026 holiday report cites Draco as an industry data source, and records a 31x rise in AI referred traffic with a five times higher add to cart rate from those visitors.

Every tactic in the program carries a dated result from that store: what worked, what failed, what it changed. If a claim has no receipt, it is not taught.

We are not selling seats. Our revenue is the supply relationship, and it only grows when your sales do. That is why we choose partners instead of filling a cohort.
The method

Teach the skill. Install the system. Stay aligned.


Most jewelry education sells a course and disappears. JewelLaunch sells the opposite: the same supply chain, AI operator, and store standard that Garrett runs, installed on your accounts and left in your hands. You keep everything at the end. Accounts, operator, brain, store.

The incentive is structural. Because the business earns on the pieces your customers buy, not on the price of a seat, the only version of this that works is the one where your store actually sells. Your win is the only win on offer.

The why

The jewelry is the vehicle. Freedom is the point.


The promise is narrow and honest: run a real business from a computer and a phone. No inventory, no warehouse, no lease, no staff. Skills you keep, and a brand that is yours. Garrett is a member of Semiahmoo First Nation, and builds companies that put ownership and independence in the hands of the people who run them. JewelLaunch is one of them.

JewelLaunch teaches skills and installs systems. It is not an income opportunity. Results depend on your market, effort, and decisions, and no income outcome is promised or implied.

The first step

The only thing we sell hard is a free audit.


One session. We audit your business, or your plan, live against the standards our own store runs on. You keep what we find, whether or not we ever speak again.